Are you looking to generate quality leads and improve your brand’s reach? If yes, then you have come to the right place! Let us begin by understanding why quality leads are important for your business.
Lead generation enables your business to create enormous traffic that leads to more sales, followed by higher conversion rates. Good lead generation traffic helps your business thrive and creates a target group for someone who is trying to find a product or service similar to yours.
To put it simply, a lead is a person who has indicated interest in your company's product or service. Lead generation is the marketing process of capturing interest in your product or service for the purpose of developing sales.
Featured below are some effective marketing channels to help your business gain tons of leads.
1) Email Marketing
Email is one of the key components of every marketing campaign. According to MarketingSherpa, email marketing is the most used lead generation tactic, with 81% of respondents citing it as the most effective channel.
Whether you are hosting an event, launching a new product, or promoting a new service, email should be one of your main forms of communication. According to Statista, there were 3.7 billion global email users in 2017. This figure is set to grow to 4.1 billion users in 2021.
2) Content Marketing
Content marketing involves the creation and online distribution of educational content with the intent of converting online visitors into customers. Each time visitors consume your content, you have an opportunity to demonstrate your services, gain their trust and strengthen your brand’s relationship with them.
Start by creating content based on your product or service, and then use it to target each one of your potential buyers from your marketing database.
Listed below are the different forms of content marketing that will help you generate more leads:
Blogging - A great way to educate your customers about the products and services you have to offer.
Video Content - One of the most powerful means of spreading the word about your brand. According to Cisco, 82% of all internet traffic by 2021 will be through videos.
Infographics - They are highly effective in communicating several paragraphs worth of information in a single visual.
3) Promotional Giveaways
Did you know that nearly 7 in 10 brands consider marketing promotional items an effective way of achieving their marketing goals? And 83% of people who received promo products were more likely to do business with the brand? With that high a recall value, your giveaway will reach many people and ensure that they remember your brand.
Keep in mind that it is vital to choose high-quality promotional products for your marketing campaigns. Your target audience will associate the product and its quality with your service. Moreover, have your logo and contact details easily visible on the promotional product.
4) Social Media
Social media provides a number of opportunities for businesses to converse with customers and generate new leads. By using social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and Google+, you can be where your customers are and advertise your products and services.
Below are some effective ways to generate new leads using social media and nurture existing ones.
Social Media Ads - Advertise your brand and direct visitors to your landing page.
Surveys - An excellent way to get feedback about your products. You can even offer incentives to increase the response rate.
Gated content - Create visually appealing posts that direct visitors to a page where they must fill out certain details before gaining access to the content.
Discount Codes - Flash deals accompanied with a strong call-to-action will help you gain a good response for your campaigns.
5) Networking Events
95% of marketers agree that networking events provide a valuable opportunity to form personal connections. They offer an excellent way to build relationships with customers and turn your interactions into potential leads.
One of the major benefits of attending an event is that you get to demonstrate your products and services in person. Not only does this help you engage with customers on a more personal level but it also helps build trust - a vital factor when it comes to running a successful business.
An effective lead generation strategy is all about attracting visitors with valuable content, converting them into customers, and constantly being up-to-date with the market to refine your effort. By using the strategies mentioned above, you can streamline the lead generation process and increase your opportunities for business growth.